Where to buy Fenty Beauty? The famous brand of RIRI Aka Rihanna.
You have probably heard of Fenty Beauty. But do you already where to buy this brand of Rihanna?
What is Fenty Beauty, what does it sell, and where can you buy these products? If you want to know all in one place, keep reading this article.
What is Fenty Beauty?
Fenty Beauty represents a cosmetics brand known for its broad inclusivity across skin tones and gender, especially its Pro Filt’R foundation. The world-famous singer, Robyn Rihanna Fenty, aka Rihanna, started Fenty Beauty on September 8, 2017, including 40 shades. In addition, the foundation has expanded to 50 shades, offering a wide variety to all skin types.
According to the company, the purpose of offering multiple shades is to differentiate from other makeup companies that ignore the broad market. Fenty Beauty has received widespread media coverage for its success. The reference of Fenty Beauty is found in songs including “Taste” by Tyga, “Correria (Remix)” by Brazilian rapper BK and “Makeup” by Ariana Grande.
Besides, Time magazine included Fenty Beauty on the list of the 25 best inventions of 2017, along with some incredible inventions, including NASA’s Martian spacecraft InSight and Apple’s iPhone X. Fenty Beauty also earned the WWD Beauty Inc. award in 2017.
The products of Fenty Beauty went on sale for the first time on September 8, 2017, and coincided with New York Fashion Week. Fenty Beauty’s turnover touched $72 million within a month of release. According to a Forbes report, Fenty Beauty’s sales reached US$570 by the end of 2018. Today, Fenty Beauty is worth US$2.8 billion, and the company’s CEO, Rihanna, owns 50% stakes.
What does Fenty Beauty sell?
Fenty Beauty offers makeup essentials for the face, cheek, lip, and eye. In addition, Fenty Beauty claims to cater to women of all skin types. As a result, Fenty Beauty products have drawn international attention for the range of shades offered.
The company launched Stunna Lip Paint, red lipstick, on November 23, 2017, and received broad enthusiasm. Now, Fenty Beauty has four more lip paints in baby pink, chocolate brown, peach nude, and black, along with the original red Stunna Lip Paint.
Later the line released a limited edition highlighter known as Dirty Thirty for Rihanna’s 30th birthday on March 23, 2018. It turned out to be the line’s popular Killawatt Freestyle Highlighter in metallic gold or Trophy Wife shade.
To expand the line, Fenty Beauty launched three more products in its Beach and Please collection on April 6, 2018. In October, they released their winter collection titled ChillOwt, including Killawatt Foil Palette, Snow Daze and Snow Nights, FrostHunny, FrostBunny, FrostMoney, and Avalanche Powders.
In the following year, Fenty Beauty released Pro Filt’r Instant Retouch Concealer in 50 shades adding 10 new shades to the original Pro Filt’r Foundation. With that, each shade of Pro Filt’r concealer range is created to coordinate the same or any suitable number of Pro Filt’r Foundation. In addition, the company also launched the Pro Filt’r Instant Retouch Setting Powder in 8 translucent shades. Besides, It includes various beauty tools such as Precision Concealer Brush 180, Powder Puff Setting Brush 170, and Lil Precision Makeup Sponge Duo 105.
Where to Buy Fenty Beauty Products?
Fenty Beauty products are sold on the official website. Besides, the company has partnered with multiple popular retailers across the globe. For example, Sephora carries Fenty Beauty products at its physical and online store and provides its customers living in 27 countries worldwide. Besides, Fenty Beauty has also collaborated with Ultra Beauty, Kohl’s, Harvey Nichols, and Boots to sell the products at their available physical and online stores.
And what about the Netherlands? When is this brand coming to us?
Curious where you can buy it in the Netherlands? Then read this.