The big question: What will be the next big social media platform globally in 2023? What platform will take it over from all Others? What will be bigger then TikTok? Can there any platform be bigger? Well Twitter had it best days he? Elon Musk, no idea what he is doing?!
We’ll be looking at the top social media platforms growing fast and discussing where marketers should focus their efforts over the coming months and years.
Social media is for many people their daily life, not only for brands and marketeers.
People spend time looking for nice pictures, information, tutorials, but also tips, searching for products etc. Social media apps became a search engine on itself. It is big competitor of Google search. You can search everything on TikTok and Instagram nowadays.
What platforms are hot and trending right now?
TikTok, a video-sharing social media platform, has experienced rapid growth and is a big competitor for Instagram, facebook and Google. People search for things on TikTok now. It became a search engine.
TikTok now has more then 1 billion users and is very popular among the youth. It is the platform for the next Generation. TikTok in 2022 became the most-downloaded app in the world, quietly surpassing nstagram and Twitter. It even took over YouTube as the social media platform users spend the most time watching. Can you imagine?
In 2022, Instagram is still one of the most prominent players on the social media world, and for a good reason. As of December 2021, Instagram has reached 2 billion active users worldwide. Although Instagram had its best days and more and more people turning to other apps like Bereal and TikTok. The perfect lives days of Instagram are a bit over. Instagram will be moving away from a primarily photography-based platform to focus more on video content. And ow boy the Kardashians with their perfect editted images don’t like that.
Well this one is a joke of course;) I think Twitter has had its best days. I dont know what Elon Musk is doing with the platform. He bought Twitter for 44 billion. Elon Musk is worth 200 billion.
MIT Technology Review estimates that Twitter has lost more than a million users since the acquisition so its not that much, but we have no good hopes for this platform in the future. It already was not that popular anymore even before he bought it. Twitter has around 450 million monthly active users as of 2022.
The days of tweeting are a bit over.
So what you guys think? What will be the NEXT platform?
Is there any in the making yet?