Upcoming Fashion Brands to Watch Out for in 2024




Upcoming fashion brands to watch our for in 2024.

The fashion business is a vibrant, constantly changing environment that welcomes new designers and companies pushing boundaries and redefining style. As 2023 approaches, a select group of up-and-coming fashion companies is prepared to leave their mark and win over fans all over the globe. This blog article will explore the seven intriguing brands Jenny Bird, Poppy Lissiman, Simon Miller, Celsius, BAGGU, Mitchell & Ness, and Whoop. Let’s explore their distinctive aesthetics, philosophies, and reasons to pay attention to them.

First things first. Here are 7 brands to watch out for in 2024:

1.Jenny Bird:

Jenny Bird is a jewelry company that has gained popularity for its distinctive and modern designs. In 2008, Jenny Bird launched her brand, which now represents effortless style and cutting-edge design. Clean lines, simple forms, and inventive textures distinguish Jenny Bird’s jewelry, which features striking pieces that radiate refinement. Each design is painstakingly created using premium materials and attention to detail, making each item aesthetically appealing and long-lasting. Jenny Bird is a go-to brand for individuals seeking a hint of sophisticated and subtle elegance since its designs boost any look, whether delicate earrings, dramatic necklaces, or daring cuffs.

The dedication of Jenny Bird to sustainability and moral behavior is one of its noteworthy features. They place a high value on ethical material sourcing and collaborate with craftspeople who follow ethical labor standards. This commitment to sustainability aligns with the industry’s rising awareness of and demand for ethical fashion. Jenny Bird is positioned as a company that makes lovely jewelry and values environmental and social responsibility due to its focus on superior artistry, timeless design, and ethical manufacturing methods. Jenny Bird continues to wow fashion lovers with her fusion of modern aesthetics and honest business methods, and it is a brand to keep an eye on in the ever-changing world of fashion.

2.Poppy Lissiman:

An Australian accessories company known for its striking and colorful designs, Poppy Lissiman has recently attracted much attention. The company, which Poppy Lissiman founded, has a distinctive look that embraces maximalism and makes it stand out from the competition. Accessories by Poppy Lissiman, especially their sunglasses, stand out for their vibrant hues, whimsical patterns, and unorthodox designs. Their sunglasses, which come in anything from huge cat-eye frames to geometric patterns, give each ensemble a statement-making and unique aspect. The company stands out in the fashion industry because of its bold approach to design and dedication to pushing limits.

In addition to its striking designs, Poppy Lissiman is renowned for its active social media presence and capacity for audience engagement. A devoted following and celebrity endorsements have been attracted to the company thanks to its colorful and exciting Instagram account. The secret of Poppy Lissiman’s success isn’t only in its unique designs; it’s also in its capacity to build a community and interact with fashion lovers all across the globe.

3.Simon Miller:

A well-known name in current fashion, Simon Miller is known for its innovative approach to luxurious apparel. Daniel Corrigan and Chelsea Hansford started the company, specializing in designing elevated staples that combine simplicity, refinement, and a dash of laid-back California vibes. Clean lines, loose silhouettes, and premium materials with an easy air of elegance are frequent characteristics of Simon Miller’s designs. Their designs provide adaptable items that flow from day to night, from well-fitted trousers to plush knits and simple dresses.

Simon Miller’s commitment to sustainability is one of its defining characteristics. The company actively includes eco-friendly procedures in its manufacturing processes since it understands how important it is to reduce its influence on the environment. Their use of organic and recycled materials and their support for moral manufacturing demonstrate their dedication to sustainability. Simon Miller sees itself as a brand that appeals to the discerning customer looking for modern fashion to prioritize style and sustainability. Simon Miller’s dedication to sustainability sets it distinct and makes it a brand to watch in 2023 and beyond as the need for eco-conscious design keeps growing.


Fitness enthusiasts and fashion-conscious people have noticed the emerging athletic brand Celsius. The company offers fashionable fitness clothing that looks nice, performs well, and is comfortable. It smoothly integrates fashion and function. Whatever Celsius develops, aesthetics and utility are given high priority. Examples include sports bras, athletic shirts, and leggings. Their apparel incorporates cutting-edge performance-enhancing fabric technology, such as moisture-wicking capabilities and breathable fabrics, to allow users to push themselves without sacrificing comfort. Celsius injects a new and modern look into the athletic market, emphasizing svelte forms, brilliant colors, and fashionable patterns.

Celsius’ dedication to sustainability sets them distinct. The company recognizes the value of minimizing its environmental impact and incorporates sustainable practices across its supply chain. Celsius uses ethical production techniques and eco-friendly materials, such as recycled polyester. Celsius responds to the rising need for eco-friendly athletic solutions by focusing on the honest customer. Celsius has the potential to significantly influence the fashion industry in 2023 and beyond as the demand for athleisure grows, offering fashionable and environmentally friendly solutions for individuals looking to combine fashion and exercise effortlessly.


This company has become well-known for its helpful, adaptable bags that combine fashion and utility deftly. BAGGU, a company founded in 2007 by Emily Sugihara and her mother, Joan, provides a broad selection of bags to suit different requirements and events. BAGGU’s designs, which range from traditional totes and backpacks to crossbody bags and pouches, radiate simplicity and beauty. The company focuses on simple shapes, robust fabrics, and classic styles to produce bags that endure the test of time in quality and fashion. BAGGU provides solutions for every aesthetic and personal style, offering various colors and designs.

The dedication to sustainability shown by BAGGU is one of its noteworthy features. The company takes its duty to the environment seriously, trying to reduce waste and utilize sustainable materials in manufacturing. BAGGU creates bags that are recyclable and long-lasting using recycled nylon and canvas. BAGGU aims to environmentally concerned customers looking for eco-friendly alternatives in the fashion sector by emphasizing sustainable processes. BAGGU established itself as a brand to watch in 2023, appealing to individuals who appreciate both fashion and ethical purchasing with its functional but fashionable products and an emphasis on sustainability.

6.Mitchell & Ness:

Mitchell & Ness is a well-known streetwear company with a history in the athletic industry. Mitchell & Ness, a brand famous for its genuine and nostalgic sports gear, appeals to both sports fans and fashion connoisseurs by appealing to a feeling of nostalgia. Collaborations between the company and well-known athletes and teams have strengthened the brand’s reputation as the go-to source for sports-inspired clothing. Mitchell & Ness is prepared for a prosperous 2023 as streetwear continues to rule the fashion industry.


Whoop is a tech-driven company that is redefining the health and fitness sector. Their fitness tracker delivers in-depth information on rest, rehabilitation, and general wellness. Whoop stands out because of its exceptional ability to blend in with any personal style. Whoop combines fashion and technology seamlessly because of its elegant design and interchangeable straps. Whoop’s creative strategy has the potential to completely transform the market in 2023 as health and fitness become ingrained in our everyday lives.


As we start a new year, the fashion industry is about to welcome a new wave of cutting-edge businesses. In 2023, there will be significant breakthroughs by Jenny Bird, Poppy Lissiman, Simon Miller, Celsius, BAGGU, Mitchell & Ness, and Whoop. These firms provide distinctive aesthetics, environmental efforts, and a commitment to artistry for anything from jewelry to accessories, clothes, and tech-driven wearables. Watch out for these up-and-coming fashion brands because they influence the market and inspire fashion lovers worldwide.



mandy b.
mandy b.https://iammandyb.com
Founder, owner, writer Iammandyb.com & artistheat.com (coming up this summer)
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