Victoria Beckham Beauty launched in 2019 to create clean, high-performance makeup essentials for the modern woman. Headed by fashion and beauty icon Victoria Beckham, the brand has developed a cult following for its refined aesthetic and clinically proven formulas.
In 2024, Victoria Beckham Beauty offers over 60 products across makeup and skincare. Its lineup features everything from viral products like the Future Lash Mascara to hero basics like the Cell Rejuvenating Priming Moisturizer.
But with its luxury price point, is Victoria Beckham Beauty worth the investment in 2024? In this extensive review, we’ll look at Victoria Beckham Beauty’s bestselling essentials to help you decide if they should earn a permanent spot in your makeup bag.
The Standout Formulas
The Satin Kajal Liner
One of Victoria Beckham Beauty’s first launches remains a staple for creating defined, sultry eyes. This ultra-pigmented kajal pencil glides on smoothly for a waterproof color that won’t budge.
With its creamy texture, the Satin Kajal Liner makes smudgy, smoked-out eyes effortless to achieve. It’s even embedded with moisturizing ingredients like vitamin E and chamomile extract to condition lids. For all-day wear, this liner is an absolute essential worth investing in.
The Future Lash Mascara
Hands down, Victoria Beckham Beauty’s most viral product, the Future Lash Mascara, promises lengthened, separated lashes that don’t smudge or flake. The brand’s unique mascara primer wraps each lash in a lightweight polymer that prevents clumping.
Meanwhile, the conditioning formula remains non-sticky for soft, flexible lashes. No wonder the Future Lash Mascara took social media by storm – it delivers flawlessly fanned-out lashes with no spidery effect. This mascara more than lives up to its name, making lashes look fuller and healthier with every use.
The Cheeky Posh Cream Blush
Few products embody Victoria Beckham Beauty’s signature “Posh” aesthetic quite like these cream blushes. Available in five wearable shades, the creamy, blendable formula looks airbrushed and lit from within on all skin tones.
Their buildable, watercolor-like finish makes the Cheeky Posh blushes stand out. Sheer color like this is hard to find, making these blushes flattering for everyday wear or special occasions. They seamlessly melt into the skin without emphasizing dryness or texture. The Cheeky Posh Cream Blush deserves VIP status in your makeup bag for a youthful flush.
The Cell Rejuvenating Power Serum
This hardworking serum is at the core of Victoria Beckham Beauty’s skincare lineup. Formulated with protective antioxidants and peptides, it fights visible signs of aging for restored plumpness and bounce.
The Cell Rejuvenating Power Serum combats nine striking skin concerns, from dullness to wrinkles. Independent studies found it boosts skin’s lipid levels while profoundly hydrating for 48 hours. Expect a brighter, more lifted, and defined complexion overnight.
For its advanced ingredients and dramatic results, this serum is worth investing in for long-term anti-aging benefits. It focuses on improving skin structure to reveal a more youthful appearance from within the skin cells.
The Eye Brick in Signature
Also going viral for Victoria Beckham Beauty was this multi-use eye shadow stick. Billed as an eye “brick,” its uniquely flat edge makes blending out color simple even for makeup beginners—four complementary shades of champagne, brown rose, and burgundy flatter all eye colors.
Gliding onto lids, the Eye Brick’s creamy powder texture doesn’t cling to dry patches or fine lines. The palette’s custom square shape also ensures no product goes unused, so none of your investment is wasted. For fuss-free eye looks, the Eye Brick more than delivers by design.
The More Affordable Hits
The Posh Lipstick
Victoria Beckham Beauty gained a fast reputation for luxury formulas that deliver, but many products still come with a steep price tag. Enter the brand’s more affordable range, “Victoria Beckham Beauty II.”
Standouts here include the Posh Lipsticks, which are under $40 each. Packed with moisturizing murumuru butter, these lipsticks blanket lips in creamy, vivid color. Each sculpted bullet is cleverly engraved with the brand’s hexagonal logo.
Spanning dazzling brights to Victoria’s signature ’90s nude, the 12-shade line has a Posh Lipstick to flatter any complexion. While not dirt cheap, the buttery feel and refined packaging make these lipsticks feel far more luxurious than their mid-range price.
The Skin Tint
Also, a steal by Victoria Beckham Beauty standards is the Skin Tint. This lightweight base smoothes onto the skin for a barely-there wash of coverage, perfect for no-makeup days. Available in 12 adaptable shades, finding an exact match is effortless.
The Skin Tint hydrates during evening tone when infused with nourishing botanical oils and protective vitamin C. Its watery serum texture feels cooling and comfortable on all skin types and is never greasy. This skin tint deserves a permanent spot in your rotation for low-key looks with a muted glow.
Are the Sets Worth It?
Victoria Beckham Beauty has become synonymous with coveted gift sets, especially around the holidays. Past limited-edition sets have included minis bundled in pouches, scarves, and more.
While cute in theory, are these sets worth their higher price tags? In most cases, unfortunately not. The bundled minis or exclusives rarely differ much from the permanent collection. And with smaller sizes, you receive less product than buying one full-size item.
The collectible packaging and hype around holiday drops drive desirability every season. But based on value alone, gifting sets or keeping them for yourself won’t get you the most for your money. You’re better off handpicking your favorites from Victoria Beckham Beauty’s core lineup.
Are Certain Categories Better Than Others?
Considering Victoria Beckham Beauty now sells everything from bronzer to overnight masks, are specific categories standouts worth focusing your funds on?
— Winner: Eye Products
Indeed, Victoria Beckham Beauty’s eye makeup products excel for their unique approach. Between the signature sharp winged liner, ultra-lengthening mascara, and innovative Eye Bricks, eyes are a standout.
Clever products like the dual-ended Brow Cheat perk up arches as quickly as using a pen. And colors stay true all day thanks to smooth, transfer-proof textures optimized for the delicate eye area.
— Almost: Complexion
Cheek and base products from Victoria Beckham Beauty are more of a mixed bag. The Finish Skin Perfecting Concealer earns rave reviews for its undetectable coverage. But foundations like Future Skin leave some drier skin types wanting more hydration.
The emerging skincare range is most promising, with transformative serums targeting all age groups. As formulas continue improving, complexion products show significant promise for Victoria Beckham Beauty.
— Hit or Miss: Lips
Fussy lipstick lovers may find issues with the Victoria Beckham Beauty formulas. Signature semi-matte lip shades sometimes drag across dry lips. But newer balmy lip oils and glosses heighten hydration.
While the colors and packaging charm, lip formulas must be more consistent by category. Every release seems hit or miss, depending on your personal texture preferences. So try before you buy with lip products, or stick to bestsellers that work for your needs.
The Takeaway: Who is Victoria Beckham Beauty Best For in 2024?
In 2024, Victoria Beckham Beauty occupies a unique niche, positioning itself between prestige and luxury. Formulas feel far more innovative than drugstore brands. But they still don’t quite rival luxury houses regarding skincare science or makeup technology.
Price-wise, most products are skewed over $50+, making them an investment for the everyday consumer. Combined with the refined, muted color palette, Victoria Beckham Beauty appeals most to mature beauty lovers seeking simplified routines.
The products deliver clean ingredients, clinically proven results, and sleek packaging. Devoted fans of Victoria Beckham herself will also delight in the discreetly branded products echoing her famously polished aesthetic.
But shoppers on tighter budgets or those expecting dramatic before-and-afters may leave disappointed. Brand value ties closely to the Victoria Beckham fashion empire overall. So satisfaction comes down to buying into her complete jetsetting lifestyle vision.
While not inexpensive, Victoria Beckham Beauty sets itself apart from standard prestige makeup. It nails the brief for clients invested in clean, practical essentials that feel refreshingly uncomplicated yet indulgent. Beneath the celebrity founder hype lies makeup and skincare that effortlessly elevate.