Why is Fashion Nova so popular?
Its a fast fashion brand, but its hella popular and is worth 1 billion.
But why is this? What did the brand do?
Many people believe that Fashion Nova was established in 2013. However, it’s been selling clubwear to many women in LA since 2006.
So, you may be wondering:
What happened to Fashion Nova? How was the brand able to gain so much traction? Why didn’t I know Fashion Nova before 2015?
How Technology Changed Fashion Nova
After running the brand in a store in Panorama City for several years, Fashion Nova founder and CEO, Richard Saghian, discovered that some people were reselling Fashion Nova products on the web for higher prices.
Saghian didn’t know how e-commerce worked at the time. That time it was a bit new. Now everyone has a webshop and brand online store.
The owner moved online and there was Fashion Nova online.
However, he wasn’t sure that the store would be a success. So, before he launched the store, he decided to promote Fashion Nova on Instagram. Because he had been engaging with his customers regularly, he was able to get pictures of them in Fashion Nova outfits and upload them to the Instagram page. These customers then shared the pictures and the brand’s following began to rapidly grow.
So how did it get so big?
They used influencer marketing.
Instagram influencer marketing is one of the biggest ways by which Fashion Nova has been able to grow so big in just a few years.
“We work with 3,000 to 5,000 influencers,” says Fashion Nova’s founder and CEO, Richard Saghian, via phone in his first public interview since founding the company in a storefront in California ten years ago. “It’s kind of like this ripple effect. The more people shout us out, the more their fans shout us out. Kind of like a viral YouTube video. We’re a viral store.”
Many Fashion Nova customers have mentioned that they started following the page when they saw their favorite influencers wearing the products.
They spend millions on influencer marketing and it worked for sure!
How much does Fashion Nova pays the influencers? We have no idea, but it must be good. It all depends on your amount of followers, likes and interaction.
Do you buy Fashion Nova? And do you like it?
Let us know!