Lifestyle blog Poosh. What is it worth? How does it make money?
What is the lifestyle platform Poosh and what is it worth?
American media personality Kourtney Kardashian launched her lifestyle brand Poosh in 2019. With a mission to “educate, motivate, create and curate a modern lifestyle,” Poosh has become a go-to destination for Kardashian fans looking for fashion, fitness, wellness, and more tips. But what exactly is Poosh, and how much is the company worth?
Overview of Poosh
Poosh is a lifestyle website and brand created by Kourtney Kardashian to share her insights on health, wellness, style, and home. The site features articles, recipes, shopping recommendations, and advice from Kardashian herself and collaborators and experts in various fields.
Topics span everything from clean beauty and self-care to parenting and entertaining. The Poosh Instagram account also regularly shares lifestyle inspiration. The Poosh brand aims to motivate and empower women to live their best lives.
History and Launch
Kardashian announced she was working on Poosh in March 2019, saying it would launch soon. The lifestyle platform then officially made its debut on April 2, 2019.
Poosh is a nickname Kardashian’s daughter Penelope used for her. Kardashian decided it would be the perfect name for her new company focused on living the “good life.”
Poosh’s website featured introductory articles explaining the brand and Kardashian’s vision to mark the launch. Topics covered subjects like being a busy working mom and finding time for self-care.
Content and Offerings
The Poosh website organizes content into different verticals like “Style,” “Living,” and “Play.” Articles range from skin care advice and healthy recipes to parenting tips and sex advice.
Poosh also has its product shop selling items curated by Kardashian. The shop includes beauty, wellness, fashion, and home products from brands like Dr. Barbara Sturm, Tata Harper, KKW Beauty, and more.
In addition to articles and the product shop, Poosh offers a membership program. For $9.99 per month or $59.99 per year, members get access to guides, exclusive videos, discounts, and other perks.
Traffic and Revenue
Poosh received over 700,000 unique visitors within its first month, according to the analytics platform SimilarWeb. Though traffic has declined since the initial launch, Poosh still draws hundreds of thousands of monthly readers.
Revenue streams include advertising, affiliate marketing, product sales, and membership fees. Kardashian has stated she earns around $3 million annually from Poosh. This comes through taking a cut of products sold and brand partnerships and sponsorships.
Poosh’s Worth and Valuation
There are no official estimates of what Poosh is worth as a company. Kardashian privately owns it and does not disclose financial details publicly.
However, its steady traffic and Kardashian’s fame suggest Poosh likely has substantial brand value. As a comparison, Gwyneth Paltrow’s famous lifestyle company Goop is estimated to be worth at least $250 million.
While Poosh is newer and more petite than Goop, it stands to grow in brand value as the company matures. Kardashian’s colossal fanbase and influence provide significant opportunities for monetization down the line.
The Future of Poosh
Poosh is well-positioned for continued expansion of its content, product offerings, and brand partnerships. More merchandising and licensing deals could also be on the horizon.
Given Kardashian’s massive popularity and marketing capabilities, Poosh has the potential to develop into a lifestyle empire like Goop. The company valuation will likely grow substantially as the brand increases its traffic, community, and revenue.
The lifestyle and wellness space is crowded, but Kardashian’s unmatched connection to fans gives Poosh an advantage. Poosh seems poised for success as an inspirational lifestyle hub and a thriving e-commerce business.
