What is Highsnobiety for a blog? And how does it make money?
We check this blog regulary and we really like it it so we thought lets have some research about it.
It started as a sneakerblog in 2005 and was founded by David Fischer. But now it is a lifestyle and fashion media brand with 9 million visitors monthly. Like what? Goals!! we now have 20.000 unique visitors a month so we got a long way to go. But he in 12 years a lot can happen!
12 years later and they have grown into a full media brand with all channels and social media that cover the streetwear and sneaker industries and everything in between, culture, art and more. A really dope brand. Who says women can’t look dope with sneakers? Stay tuned for some dope looks WITH sneakers. I hope Highsnobiety will also write about my blog then..
A blog can be so much more then just a blog. Think like a brand and make it a brand. Just like I do with iammandyb. Its so much more then a blog, its an online lifestyle magazine full of creative ideas and trends. I hope you guys like my brand! and keep checking on my new looks and campaigns.
Highsnobiety is headquartered in Berlin and has offices in Amsterdam, London, Milan, New York, Los Angeles and Sydney. Highsnobiety has a digital first publishing approach, with multichannel presence.
Zalando acquires majority stake in Highsnobiety, bringing together content and commerce. THey will work together and focus on e-commerce. They are both leading platforms.
They sell products and expensive streetwear brand and they use advertising. You can advertise your unique product on their site.
I must say. Style is not about expensive brands, but about the person behind it. How do you combine items? What is your personal style?
So we keep an eye on this dope brand!