Starting a beauty brand in 2022. Do or don’t?




Starting a beauty brand in 2022.

Its a do or a don’t?

It is a trend these days. Beauty Youtubers, influencers and celebrities are all starting their beauty brands. Think of Huda Beauty, Kylie Cosmetics, KKW Beauty, Fenty Beauty, Rare Beauty, GXVE.

Its all nice that all these women are starting their own brands, but is there any chance left for new upcoming beauty entrepreneurs?

I don’t think so, there are too many good brands now on the market and you really have to come with a genius idea. There are so many brands and what will set you apart from the others?

There are the cheaper brands like Max-factor, Essence, Catrice, Rimmel Londen and then we have Chanel,Dior, Clinique,Mac Cosmetics etc. The higher end brands.

I wish I was earlier with blogging (I started in 2016 but not clue of what I was doing) Now im back at 2022 with multiple blogs. Of course I also sometimes think of starting a beauty brand, but what is there to sell? Without the big name like Rihanna you won’t make it nowadays with your products.

You will need a lot of money for marketing and you really need an unique product. Something never seen before. Is there anything?

There is one thing we still think has a lot of chance for the future (future focussed he) but we wont tell of course. Only to businesspartners who have interest in new ideas and building brands together.

Want to here my idea for a beautybrand?

Never keep on dreaming and hoping!

Image: Unsplash

mandy b.
mandy b.
Online entrepreneur, writer and creative director. I have many (also Dutch, because I am actually Dutch) blogs, but this is my personal fashion, beauty & lifestyle blog. I like to play dress up & make me pretty. I love fashion and make up, mixing colors, styling, streetart etc. I am not an expert in both yet, but im on my way. But creating & caring are my second names.
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