Is the brand SKIMS overrated? Worth the hype? Or just too expensive in these recession days?




Is Skims overrated? Is it really worth the hype? Would it be so successful if the brand was not from Kim Kardashian? I mean the marketing and branding is genius. Well more the marketing. All the people working for her and her campaigns. 

People love to buy popular and famous brands, but is it not a bit overrated? I mean this woman is overrated. She popups everywhere al the time.

I mean the quality is good and the designs are nice, but it is expensive and you can buy this at H&M and Amazon. Not everything she sells, but some things though. The idea was good, but whos idea was it really? Especially the nipple shwowing bra’s? 

To start, what is skims?

Skims is a shapewear brand launched in 2019 by Kim Kardashian. The brand offers a wide range of everyday shapewear, loungewear, and intimates. Skims has become extremely popular and has gained a significant amount of attention since its launch. However, is it worth the hype, or is it just another overrated brand?

Marketing and Celebrity Endorsements

Marketing is crucial in any business, and Skims is no exception. Skims’ marketing strategies have been successful, contributing to the brand’s popularity and success. One of the key marketing strategies is celebrity endorsement, and Kim Kardashian has been leveraging this strategy to promote Skims.

Celebrity Endorsements: The Power of Influencers

Celebrities have a massive influence on their fans, and their endorsements can significantly impact a brand’s success. Kim Kardashian’s fame and social media following have made her one of the most influential celebrities in the fashion industry. She has been using her platform to promote Skims, and her fans have responded positively.

Iconic Campaigns: Creating a Buzz

Skims’ campaigns have been iconic and have created a lot of buzz in the fashion industry. Kim Kardashian has been using famous people for the brand’s promotion, such as Tyra Banks and Snoop Dogg. The campaigns feature diverse people of different ages, sizes, and ethnicities, making Skims appear inclusive.

Social Media: Reaching a Wider Audience

Kim Kardashian has been using her social media platforms to promote the brand, and her fans have been sharing the brand’s content, creating a wider audience reach. Skims has been using social media influencers to promote the brand, getting a new audience that may not be familiar with Kim Kardashian.

Criticism: The Dark Side of Celebrity Endorsements

Celebrity endorsements can be a double-edged sword, and Skims has received its fair share of criticism. Some people argue that the brand’s success is solely due to Kim Kardashian’s fame and that the products are overpriced. Others criticize the brand for promoting unrealistic beauty standards and not being inclusive in its sizing and designs.

Overpriced or Worth the Investment: Skims’ Pricing Strategy

One of the main criticisms of Skims is that it is overpriced, and many people wonder if the brand is worth the investment. Skims’ pricing strategy is a critical factor in the brand’s success, and it is essential to understand the reasoning behind the pricing.

Quality and Materials: A Premium Product

Skims’ products are made from high-quality materials, and the brand prides itself on creating a premium products. The materials used are soft, comfortable, and durable, ensuring that the consequences can be worn for an extended period without losing shape or quality. The brand also offers a variety of designs, ensuring that there is something for everyone.

Brand Value: The Power of Kim Kardashian

Skim’s brand value is undoubtedly linked to Kim Kardashian’s fame and influence. The brand is seen as a premium product due to Kim Kardashian’s association with it, and her fans are willing to pay a premium price. The brand’s marketing strategy also contributes to its perceived value, with campaigns featuring famous people and high-end production.

Is Skims Worth the Investment?

Whether Skims is worth the investment ultimately depends on personal preferences and budget. Skims’ products are undoubtedly more expensive than other shapewear brands, but the quality and design justify the price for some customers. Additionally, some people are willing to pay a premium for the brand’s association with Kim Kardashian and the perceived value that comes with it.

Empowering Women or Promoting Unrealistic Beauty Standards

Skims’ marketing campaigns often focus on body positivity and women’s empowerment, with slogans like “we celebrate everybody” and “all bodies are beautiful.” However, some argue that the brand’s products and marketing promote unrealistic beauty standards and may harm women’s body image.

Promoting Body Positivity: A Step Forward?

Skims’ marketing campaigns often feature models of different sizes, shapes, and skin tones, promoting inclusivity and diversity. The brand also offers a wide range of sizes, ensuring that women of all sizes can find products that fit their bodies comfortably. The brand’s focus on body positivity is a step forward in promoting healthy body image and acceptance of all body types.

However, critics argue that the brand’s products still promote a narrow definition of beauty, emphasizing a curvy and hourglass figure that may need to be more attainable and realistic for many women. The shapewear products aim to enhance and accentuate curves, which may reinforce the idea that a specific body type is ideal.


In conclusion, Skims has become a successful brand, mainly due to Kim Kardashian’s fame and marketing strategies. The quality of the products is good, and the designs are appealing. However, the brand’s high prices, limited sizing, and lack of diversity have been criticized. While some people may feel empowered by the brand, others argue that it promotes unrealistic beauty standards. Ultimately, whether Skims is worth the investment depends on personal preferences and priorities.

Happy shopping and wearing!


mandy b.
mandy b.
Founder, owner, writer & (coming up this summer)
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