Best beauty influencers of 2023. Read on.




The best beauty influencers of 2022. Influencer marketing is still very popular in 2023. There are many influencers companies that collobarate between influencers and brands. You can be an influencer on Instagram, but also on Facebook, TikTok and YouTube. TikTok is most trending right now, especially for the youth. To be honest I don’t like making video’s. I prefer writing content and making pictures.

Are you curious about the best beauty influencers in the world in 2023? Then read on. 

1. Nikkie de Jager

Nikkie is famous for her Nikkie Tutorials YouTube account which has millions of views.. Nikkie de jager is from the Netherlands and has gained popularity as a beauty influencer. She has almost 15 million followers on the Instagram account. Nikkie also has a massive following on Youtube, primarily because of her make-up videos. She went viral in 2015 with the “Power of make-up video”. Nikkie de Jager worked with and did the make-up of celebrities like Katy perry, Madison Beer, and Kim Kardashian.

2. Huda Kattan

Huda Kattan is a beauty mogul, make-up artist, and entrepreneur. Huda is quite wealthy, with an estimated net worth of 600 million as of 2023. Huda’s popularity has somehow been attributed to Huda Beauty, the $1 billion beauty empire. Huda has a massive following on Instagram, almost 50 million, where she shares valuable tips on beauty. She also shared them on Facebook and her blog. I love her make-up products. Check out this review.

3. James Charles

James Charles is a famous mak-eup artist whose success began at 17. James is renowned for his YouTube make-up tutorials. James Charles has a massive following with almost 26 Instagram followers and 20 million YouTube subscribers. He became the first male ambassador to represent CoverGirl.Although he lost some followers he is still very popular in the beauty industry.

Read more here about James Charles.

4. Zoë Sugg

Zoe Sugg is an author, YouTube star, and successful businesswoman. She has 9 million followers on Instagram, where she posts about food, makeup, fashion, and other related women’s issues.She is more then a beauty influencer. She started with her blog back in the days, in 2009 and has since become one of the most influential people on the Internet. Her blog became an allround lifestyle blog. She is the author behind the fast-selling novel “Girl Online.”.

5. Jeffree star

Jeffrey star is a songwriter, YouTuber, and make-up artist. He is the founder of Jeffree Star cosmetics. Jeffrey founded Jeffree star cosmetics in 2014. According to Forbes, by 2018, Jeffrey had made $18 million on his YouTube channel, ranking as the fifth best-paid YouTuber 2018.

Beauty influencers always keep in touch with the latest beauty and makeup trends. To become a beauty influencer, you must stay updated with the ever-changing trends. As an influencer, you also have to post very often to keep the fans and followers engaged.

So do you want to become a beauty influencer also in 2023? Then read this.


mandy b.
mandy b.
Founder, owner, writer & (coming up this summer)
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