The lifestyle of the famous family the Kardashians. Sick of these people that really only care about their selves.Done with them, over them. These are not inspiring beautiful people.
The Kardashian family has dominated pop culture and reality TV for over a decade. Their fame and popularity skyrocketed in 2007 with the premiere of their hit show Keeping Up with the Kardashians. However, recent signs indicate that the family’s glory days may be coming to an end.
The Rise of the Kardashian Empire
The Kardashians first entered the public consciousness in the 1990s during the OJ Simpson trial, when patriarch Robert Kardashian served on Simpson’s defence team. However, it wasn’t until 2007 that the family became household names.
Keeping Up with the Kardashians provided an intimate look inside the lives of the California family. The show instantly succeeded, turning Kim, Khloe, Kourtney, and the rest into celebrities. This fame allowed the family to build business empires spanning fashion, cosmetics, mobile apps, and more.
At the height of their popularity in the mid-2010s, the Kardashians were ubiquitous in entertainment and social media. They masterfully leveraged their fame through the following:
- Multi-million dollar endorsement deals
- Kim’s high-profile marriage to Kanye West
- Massive social media followings (over 1 billion followers combined)
- 20 seasons of their hit reality show
Signs of Declining Popularity
However, after more than 15 years in the public eye, there are signs that the Kardashians may be losing their cultural relevance. Their reality show ratings have steadily declined in recent years. And many of their business ventures, like their apps and clothing lines, have shuttered.
There are a few key reasons why the Kardashians are not as famous as they once were:
- Changing Priorities
The sisters are now in their 30s and 40s, with some starting families. They are shifting away from the limelight to focus on their personal lives and business empires. Kim has honed her business acumen and even begun studying law.
- Controversies
The family has been embroiled in a few controversies lately, including Kim’s promotion of crypto “pump and dump” schemes. This has damaged their brand image.
- Reality TV Fatigue
After 20 seasons, fans are bored with the played-out reality TV format. The Kardashians’ lives are not as novel and exciting as they once seemed.
- Competition
A new generation of social media influencers and celebs has taken the Kardashians’ place. Their schtick has been copied across the internet.
What Does the Future Hold?
It’s unlikely the Kardashians will fall into total obscurity. Their names still carry weight and open doors. However, their cultural dominance and universal popularity are waning.
They will likely leverage their fame into business and investment opportunities more behind-the-scenes. For instance, Kylie Jenner has focused on growing her cosmetics line into a billion-dollar company. She invests less energy into her public persona.
The family may have a couple more seasons of reality TV left in them, but their days as the most famous family in America appear to be numbered. However, the Kardashians have proven remarkably adept at reinvention and self-promotion. One can only partially count them out. Love or hate them, their impact on fame, social media, and pop culture has been profound and lasting.
What Comes Next for the Kardashians?
As the Kardashians’ fame declines, each sister will likely embark on new ventures suited to this stage of their careers.
- Kim
Kim seems intent on becoming a lawyer and prison reformer. She is apprenticing at a San Francisco law firm and lobbying for criminal justice reform. She aims to pass the bar exam by 2024.
- Kourtney
Kourtney appears ready to step back from the spotlight. She is focused on raising her three kids and seems happy to let her younger sisters take the reins of the family brand.
- Khloe
Khloe may become more of a full-time mom, as she recently welcomed her second child. But she is still passionate about TV and may look to host a talk or reality show.
- Kendall
Ever the model, Kendall will likely continue walking runways and appearing in fashion campaigns. She shuns the spotlight more than her sisters so that she may retreat from public life.
- Kylie
Kylie seems most intent on building her business empire. She will focus on growing Kylie Cosmetics into an even bigger beauty powerhouse.
The Kardashian Legacy
Regardless of what comes next for each sister, the Kardashian name will remain iconic. The family revolutionised fame, influenced beauty ideals, pioneered social media marketing, and turned reality TV into an entertainment staple.
Future celebrities and influencers will use the Kardashian playbook to catapult themselves to fame. Elements of their signature style – contoured makeup, thigh-high boots, latex dresses – will ripple through pop culture for years.
While their reign over Hollywood may end, the Kardashians have cemented their historical place as the first family of American celebrities. Their ambition, drive, and savvy will be their lasting legacy.
